DATA PRIVACY PROTECTION
What personal data do we hold?
To provide patients with a high standard of dental care and attention, we need to hold their personal information. This personal data can include:
• Personal details such as full name, date of birth, address, telephone number, occupation and general medical practitioner
• Past and current medical and dental condition
• Radiographs, clinical photographs and study models
• Information about their treatment that we have provided or propose and its cost
• Notes of conversations or incidents that might occur for which a record needs to be kept
• Records of consent to treatment
• Any correspondence relating to them and other health care professionals, for example in the hospital or Medical Specialist
Why do we hold information about you?
We need to keep comprehensive and accurate personal data about patients to provide you with safe and appropriate dental care. We will ask you regularly to update your medical history and contact details.
Retaining information
We will store patient data for as long as we are providing care, treatment or recalling patients for further care. We will archive (that is, store it without further action) for as long as is required for legal purposes as recommended by the NHS or other trusted experts recommend.
Security of information
Personal data about you is held in computer system and/or in a locked manual filing system. The information is only accessible to authorised team members. Our computer system has secure audit trails and we back up information routinely.
Disclosure of information
To provide proper and safe dental care we may need to disclose personal information about you to:
• Your general medical practitioner
• Other health professionals caring for you
• Private dental schemes of which you are a member
• Medical Specialist or Public/Private Hospitals
Disclosure will take place on a ‘need-to-know’ basis. Only those individuals/organisations who need to know to provide care for you and for the proper administration of Government (whose personnel are covered by strict confidentiality rules) will be given the information.
Your Right
You have the right to:
• Be informed about the personal data we hold and why we hold it
• Access your data that we hold by contacting us directly or by accessing through the patient portal (please ask the receptionist for connection details)
• Check the information we hold about you is correct and to make corrections if not
• Have your data erased in certain circumstances
If you do not agree
If you do not wish personal data that we hold about you to be disclosed or used, please discuss the matter with your dentist. You have the right to object; however, this may affect our ability to provide you with dental care.
We may ask you to provide certain information when you use our website. You will know we are collecting information for future use because the web page will contain a link to this privacy policy.
The information collected may include:
Email address
We may:
· send information to you which we think may be of interest to you;
· provide information relating to you or others if you indicate that you want to receive marketing material or similar communications;
· provide other companies, such as advertisers, with statistical information about our customers, but we will not provide them with information which can be used to identify any individual customer;
· use the information to customise the website according to your interests.
How We Use Cookies
We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
Disabling Cookies
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The Cookies We Set
In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page which is affected by your preferences.
Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.
This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging web content.
For more information on Google Analytics cookies, see the official Google Analytics page.
Targeting Cookies
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More Information
By using our site, as per the Cookie Law, you are agreeing to these cookies being stored by your browser and their data being shared with the aforementioned services.
For more information on how Google uses your data, visit this page.
Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However, if you are still looking for more information then you can contact us through one of our preferred contact methods.